Why the peeled tomato is unmistakably Italian
A quality Italian peeled tomato keeps the natural shape of the fruit. It is long rather than round, fleshy rather than watery, tender but not weak. When the can is opened, the aroma should recall ripe summer tomato and fresh processing—not only acidity or tomato concentrate. The colour is naturally red and may vary slightly from crop to crop because the product is agricultural, not manufactured to look identical in every season.
The juice is part of the product. It protects the fruit and becomes the base of the sauce. A good pack should offer a useful relationship between whole fruit, juice, consistency and flavour, so professional users can crush, blend or cook it according to the required result.